Since 1877, Barilla have made pasta in Parma, Italy, with selected durum wheat, water, and a passion for the fine art of eating well.
Find out moreItalians know the familiar Barilla blue box means high quality, great taste and perfectly al dente pasta every time. That’s why Barilla has been The Recipe for Togetherness, Since 1877.
We worked closely with the Barilla team on their huge UK relaunch into multiples, driven by a comprehensive above & below the line campaign.